Make IP Happen
Identify. Evaluate. Prioritize.
An online course to identify, evaluate and prioritize your intellectual assets
CONTENT
Focus on what really matters
Make IP Happen is a hands-on course that helps you identify, evaluate, and prioritise the intellectual assets that actually matter to your business. Instead of trying to protect everything, you’ll learn how to focus on what creates business value.
Understand what to look for
Learn how to identify intellectual assets beyond registered rights. You’ll work with a clear asset classification that makes IP distinct, communicable, and transferable.
Identify intellectual assets
Use familiar business tools to uncover your key IP. By working with your pitch deck and the Business Model Canvas, you’ll systematically identify the intellectual assets embedded in your business model.
Evaluate & prioritize IP
Learn how to assess the strategic value of your IP. Using the VRIO framework, you’ll evaluate each asset’s contribution to competitive advantage and prioritise where to invest time, protection, and resources.
REFERENCES
What others say about us:
Maria Ström
CEO, The Loop Factory
"Jonas is an amazing coach – he’s personal, engaged, and truly knows how to make IP a driver of business success."
Sara Strömgren
CEO, Zeeqwell
"Jonas shows dedication, professionalism and a strong commitment to excellence. He is reliable, supportive, and always goes the extra mile to deliver high-quality results. "
Mårten Alkhagen
Lead Scientist & IP Lead, Yangi