IP Kickstart
From confusion to clarity in <60 minutes
An online course to get started with IP
CONTENT
Full beginners guide
A crash course for ambitious tech startups who want to start using intellectual property, not just as a legal formality but as a value driving business tool.
Learn how to make your first strategic IP moves – fast, clear and founder-friendly. Based on Jonas Hagman’s 20+ years from scaling innovation with IP.
What is IP?
Learn the difference between Intellectual Assets, Intellectual Property, and Intellectual Property Rights through the IP Cake.
This simple model helps you structure your thinking around IP and shows how to move key assets upward from raw ideas to protected rights.
Why IP?
IP is not just about legal protection – it’s a business tool. Learn how IP can unlock value on three levels: defensive, economic, and strategic.
Through a case study, you’ll see how one startup used IP to control their entire ecosystem, create a premium brand position and attract investment.
IP ownership
Strong IP starts with solid foundations. Learn which agreements need to be in place to secure IP ownership — from employment and consultant agreements to NDAs. Getting these right early protects your IP and lets you focus on growth.
REFERENCES
What others say about us:
Maria Ström
CEO, The Loop Factory
"Jonas is an amazing coach – he’s personal, engaged, and truly knows how to make IP a driver of business success."
Sara Strömgren
CEO, Zeeqwell
"Jonas shows dedication, professionalism and a strong commitment to excellence. He is reliable, supportive, and always goes the extra mile to deliver high-quality results. "
Mårten Alkhagen
Lead Scientist & IP Lead, Yangi
"Working with Jonas helped us connect our patent strategy with our long-term vision and market positioning. It gave us a clearer understanding of what is worth protecting and how to use that as a strength when engaging with partners and investors."
GET STARTED
Find your way in
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IP Kickstart (app)
Create a free IPcoach account and get access to IP Kickstart in the app.
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IP Kickstart (app+web)
Get 12 months access to IP Kickstart for both web and app.